Personal branding is the practice of people marketing themselves and their careers as brands. Personal Branding is essentially the ongoing process of establishing a prescribed image in the mind of others people, groups or organizations, and often involves the application of one’s name to various products or services or activities.
Personal Branding focuses on “self-packaging”; it is more about self-promotion rather than a true self-expression. The difference between the two is that self-promotion is intentional in all aspects, because the individual is deliberately shaping their image or persona, while self-expression can even be a byproduct of promotion. As social media has become a vehicle for self-branding, it is important to support those who need it for professional reasons, but not only, to take care of their image, in order to manage feedbacks, comments, judgments and rankings, not by withstanding them, but by guiding them.
C-managers, managers in general, and entrepreneurs particularly need Personal Branding, as they need it to clearly illustrate their point of view, in a safe way, through publications, white papers, articles, signed by themselves, spread with LinkedIn, blog, specialized website of their area of competence. Taking care of each aspects and being supported in this process it is essential to build its own image, reputation and awareness in a complete and productive way.
Another relevant aspect of Personal Branding actions is linked to public speaking opportunities. Receiving the right support in managing the presence during events, talks and round tables is crucial. Consultancy in this matter goes from developing keynote speech, to how to cover in terms of digital and social media PR the presence both during the event and after it.
Personal Branding is a central instrument for everybody, but almost mandatory for CEOs and managers of international corporation, or people that have a public role, as it is important to successfully support it’s own professional careers.
It is not a matter of becoming an “influencer” in the most basics sense, but clearly increasing relevancy and authority the importance of each message is going to be perceived differently by the audience.