Business Intelligence starts from knowing the customer itself, learning its needs and desires.
In order to better understand who seats in front of us, we work to find the maximum possible number of information, both from a digital context (big data, analytics, performance indicators, business revenues, etc.), both from direct experience and on field observation (small data, interviews, on field data).
Starting from these data we define a sets of markers that describe a specific business context, a product and/or a service.
We consequently give an importance to each marker and we define, along with our client, how each one is relevant for the company business. Then, we monitor the markers constantly, building a net of instruments and information to follow the business performance.